Sustainabilty is a favourite topic every developed country talks about, but the practises of their own doesn’t make sense….
Everything and Anything about Sustainability.
Sustainability in recent years has taken a new shape but the concept of sustainability is not alien to the people. Knowingly or unknowingly the principles of sustainability were being followed. Concepts like Satya and Wu Wei in Hinduism and Chinese respectively, existed for a long time. These principles were based on the present-day sustainability principles which are being promoted and asked to follow.
The modern-day sustainability has majorly developed because of the rapid industrialisation and exploitation of resources. There is not a particular individual to highlight for the tremendous growth in this sector many people and organisations like the Club of Rome and George Perkins Marsh have fueled the very idea. Club of Rome’s writing The Limits to Growth had warned about the collapse of the environment if the unchecked economic growth continued.
As of the 21st century, Sustainable Development is the goal for many nations. The United Nations Sustainable Development Goals were adopted in 2015 and marked 2030 as the year when all the sustainable goals should be completed.
The simple definition one can give about sustainable development is, satisfying the present needs without compromising the ability of future generations to meet their own needs. Here the resources are not kept in lockers or barred from usage the main idea is to make proper and clever use of resources so that our future generations can also enjoy the resources which we are enjoying today.
Paris Agreement:
The preamble of the Paris Agreement mentions the sustainable lifestyle and sustainable practices, the original lines from the preamble are, Also recognizing that sustainable lifestyles and sustainable patterns of consumption and production, with developed country Parties taking the lead, play an important role in addressing climate change. The mention of the Paris Agreement and its take on sustainability remains important because of the landmark nature of such an agreement. It is considered that for the first time, all the nations were brought together to combat climate change, which shows how important role does Paris Agreement play in the field of environment.
To promote sustainable practises the agreement included:
Commitment to reduce greenhouse gas emissions by all the countries,
Framework for the developed nations to help the developing nations to adopt sustainable practises.
Commitment to enhance international relations, by which knowledge could be shared across borders and promote global harmony and sustainability.
The agreement has focused on sustainable development and aims to provide climate justice.
Sustainable Practices Around the Globe
193 UN General Assembly Members have adopted the sustainable goals and here are a few countries with sustainable practices,
USA (United States of America):
The EPA ( Environmental Protection Agency) have already adopted sustainable practices and steps for keeping the environment clean. Programs like Green Buildings promote the use of stormwater management, water conversation, material reduction, recycling, composting and environmentally preferable building materials, use of renewable energy etc.
The other major program is WaterSense, this program is related to water.
The government is actively investing more in public transportation to cut down the use of private vehicles. Bicycle and pedestrian paths are especially being made for the upliftment of such modes of transport. Giving incentives while purchasing electric vehicles.
Programs in the field of energy sector have also gained lots of recognition. The products made of renewable energy are encouraged to get themselves labelled so that the customers can make informed decisions, this is a part of the Energy Star Program.
Sustainable Agriculture, waste reduction and Recycling the government has spread its arms across all the sectors and ensuring to follow the principles of sustainability.
Israel:
This country is 0.67% of the size of India and their renewable practises and goals are set for the year 2030.
Israel is a water-scarce Country, so the government have encouraged people to promote water conservation.
Desalination of seawater to freshwater. This country encourages the reuse and recycling of the water used in industrial uses and the farmers in Israel are asked to use techniques such as drip systems that would not cost much water and satisfy the plant needs.
Use of Renewable Energy and commitment to increase the energy generation to 30%. The country has aimed to increase the production of renewable energy by 30% by 2030. Solar energy at the household level is also promoted, the excessive energy produced is sent to the grid and gets compensated. The government have made dedicated zones where the development of renewable energy production is to be done.
Waste management and other agriculture practices are other sectors in which the government has spread its arms and been successful.
Sustainable practises in India:
The Indian government is actively taking part in promoting the use of sustainability. When Indians were rooted in their cultures sustainable practices were part and parcel of their life. Eating food on an “istharu” plate made of dried leaves, brushing teeth with neem stems and whatnot but all these practises are at the household level itself, the following are some sectors in which the government has introduced schemes related to sustainability.
Capacity of 175 GW of renewable energy by 2022, blending ethanol in petrol and diesel to curb the pollution levels and lower the import of crude. Ethanol is made of agricultural waste which is yet another step towards a green climate and helps in sustainable development as the needs of today are not getting sacrificed. Programs like UJALA which promotes the use of LED and subsidies given on the purchase of Electronic Vehicles, Use of plastic in building roads are other major programs dedicated to sustainability in the energy sector.
Jal Shakti Abhiyan promotes the water through rainwater harvesting and, the Namami Gange Program which is solely dedicated to rejuvenating the holy river Ganga from pollution. Many other programs are dedicated to groundwater management.
Paramparagat Krishi Vikas Yojana is a scheme which promotes organic farming and aims to reduce the use of fertilisers and pesticides. As of now the use of pesticides and fertilisers are at its peak, the good healthy food is being sprayed with chemicals which make them unhealthy and poisonous at times, the other aspect of the same spraying is the air pollution and the fertilisers and pesticides get penetrated into the soil which later on gets mixed with the groundwater which makes the food even more dangerous to consume.
The government is trying to promote resource-efficient farming techniques which would make farming even better.
The Green Buildings initiative, AMRUT scheme, and Smart Cities mission are classic examples of green urban development. Where development is not getting hampered instead green practices are being followed to maintain the balance between modernisation, development and Nature.
Conclusion:
Sustainability is no new concept to the world. The concept has existed since the beginning but now it needs a modern touch so that modern problems are solved. Many countries across the world are aiming to make the planet better in their own capacity, but more encouragement from the developed nations to the developing nations is expected. It is easy to fix a target of getting down the GHG, CFC and other emissions but the growth is something which cannot be put at stake.
Developed nations can lecture developing nations to follow green practices but the point is that developed nations have been through this phase a long time ago and now as they are settled, they don’t see any problem in having the same goals for all the countries. Working towards sustainability is surely a costlier option for a government but the point is to think about the future generations.
Programs such as the detonation of bombs under the water to showcase military power should be condemned at any cost, as the loss to the wildlife which is being created is vast. Firstly, the habitat of the aquatic life is gone, secondly, they must shift to some other place and thirdly people who consume such fish would get affected with health issues because of the environment the fish have been in.
Overfishing as of today is a big problem, everybody loves their food to be fresh, but overfishing is just killing the fish for no use, if there is no use of fishes then they are thrown in dumpsters.
The Indian Government’s steps to curb the use of single use plastic is also a sustainable approach because when the plastic got banned people are using more and more reusable bags and the encouragement of using cloth bags have increased tremendously in recent years that the absence of single use plastic is not being felt.
It is very easy to cut down half of the mountain for road construction but the alternate for the same is available that is to drill a hole through the mountain and make a tunnel, in this case you are not destroying the complete eco system but less impact to the ecosystem.
Nations across the world shall sit together and discuss the stance that developing nations will have. Help developing nations in their growth and share the technologies which would cut down the emissions and make the world a better place to live.
PRIDE is favourite topic of many as it gives a ticket of getting in to the elite club.
India always took inspiration during framing laws, be it the Fundamental Rights from the USA, Fundamental Duties from the USSR, Concurrent list from Australia and many more. Gender identity is essential for a human being to lead his/her life. The types or kinds of gender which are available these days are destroying the whole idea of genders, irrespective of the genitals they have or chromosomes they have. People now wish to be something new.
Pride is not a universal rule that every country accepts or obliges with, many countries in the African Sub-continent and Russia itself have strict policies about this community and professing this community.
The modern world’s approach to sexual preferences is completely different and it would be no surprise if a random person would call themselves the tree or have sexual preference for a tree. Cases have been recorded where people wish to marry AI chatbots as they are more convenient to spend life with and have fewer family or social pressures to handle. The cases of people switching their sexual preferences like switching their characters in GTA 5 are so common these days. There are many cases of Pride rallies turning into live adult video sessions where there are people of the same preferences kissing or spanking each other on the roads where students or children are witnessing such rallies. If sexual preference is given so importance then there will be cases of Humans having sexual preferences over dogs, cats or monkeys too.
India as a country has never faced a population crisis where the government had to introduce schemes to increase the population. The country was always self-sufficient in terms of population. When people like the LGBTQ become more in number it is obvious that the population might have an effect. Considering the fact that the LGBTQ are very small in number maybe 2 or 3% of the entire Indian population they might not pose much impact on our country but what if a country smaller than India in terms of population or area starts to introduce pride appraising policies. The West can comfortably incorporate such policies as they are capital-efficient, experimental and most importantly influential.
Whether it may be the TRIPS agreement or forcing the Indians to stop the traditional techniques they followed like brushing with salt, charcoal etc.. the West was always successful in influencing countries like India. Countries like Japan and China have been facing serious problems because of the population where the population in Japan is mostly the old people as the young generation fears raising a child, and it is being deemed as a burden to them. China on the other hand had control over its population through the One-Child policy where every couple could have only one child if more they would be punished or penalised. However, the recent changes in the Chinese child policy have given the citizens the right to have more than one child.
The PRIDE movement has been influencing the minds of the people, which is the most efficient way to put forward one’s idea. The foreigners influenced Indians not to use Charcoal and salt in toothpaste and the same foreign companies are now coming up with such flavoured-infused toothpaste. Indians were always prey to foreign forces and one such force in this 21st century is accepting PRIDE.
If there are any Legal problems which have to be answered on parenting, deciding who would be giving maintenance to whom or any such questions need not be heard as the entire movement is for fame and Western Pressure! India shall take inspiration from fellow African countries like Uganda or countries like Russia in framing stringent laws against such people.
Logos are essential part of brand identity, the legal aspects of updated logos are discussed here.
The brand logo represents the company’s identity. It represents the company itself. People tend to identify the brand based on its logo. The cost of logo making is as low as 0, which may increase to 50,000 INR or even more. Primarily logos are covered under the Trademark so the companies have to comply with the requirements per the trademark law. Generally, the trademark is held in India for 10 years and has to be renewed after that period.
Rebranding is a marketing trick done by companies to relaunch their brand in the market with a new vision or upgraded vision the company have taken up. Companies like: Pepsi, Dunkin Donuts, Baskin Robins, Uber, US Open, Animal Planet, Google Ads, GoDaddy, Firefox, Burger King, Starbucks Coffee and many more, have recently changed their logos. Some logos have ended the brand identity and others are just better than the existing marks.
To protect the brand’s identity and get exclusivity companies get IP rights over their brand identity, mainly their brand logo. A certain combination of colour and the way of representing the logo is protected in a trademark. Iconic symbols like Mahindra and Pepsi are protected the way they are. There is a particular symbol which companies have used throughout the period, so the IP rights regarding the same would only be available in the way the company has used its logo.
To get a Trademark registered one has to fulfil the requirements as per the Trademark law. There are many rules followed to grant a valid Trademark. The marks which are fanciful like Zomato or Google tend to get their mark registered easily as these words were created and never existed before. There are other categories like Arbitrary and, Descriptive and the least chance of getting a trademark is on Generic category words like rice or Telangana etc..
Companies have to go through the entire process of getting their mark registered. Still, if companies like the above-mentioned have come up with an updated mark, where the change might even be minute, the company shall apply for a new registration. A trademark is given to a certain logo where there is a certain font, colour or words used. If the company comes up with a new mark and doesn’t get its new mark registered then they might not have a say in case of infringement suit as they are still holding their old registration and haven’t updated to the new one.
So even if there is a minute change to a company logo it is advised that the company shall get it registered or the company shall wait till the expiry of the current mark registration so that once the mark registration is lapsed the company can start using the new one.
IP rights have to be taken with due care as minute things matter too much in IP. The phonetics, font style, colour combination everything has importance in IP, hence the companies which are coming with new logos are advised to get their new marks registered so that they have exclusivity with their mark and have a strong say in case of suit for infringement.
So if a company comes up with a proposal to change its existing logo to something new, they have to follow the Trademark registration process as it followed during its first logo registration.
© 2024 LawGING
